Rich Products Rolls Out Four Filled Doughnuts

Also unveils two flavors of Donut Bites
Rich Products Filled Dessert Donuts
Photograph courtesy of Rich Products

BUFFALO, N.Y. Banana Cream Pie, Fudge Brownie, Neapolitan and Apple Pie are the four new varieties of ready-to-finish Filled Dessert Donuts from Rich Products.

With prep as easy as thaw, bake, top and serve, these doughnuts will create a fresh-baked aroma throughout the store. The doughnuts are available in two options, with toppings and without, so convenience stores can serve them with provided toppings or crowned with customized themes.

In addition, Jumbo Filled Donut Bites are a grab-and-go snack, or c-store operators can elevate the offering with on-hand ingredients to create an eye-catching finish. They are available in two flavors: French Toast and Birthday Cake. Like Filled Dessert Donuts, the process is turnkey: thaw, heat, glaze and serve.

“C-stores are seeking premium, upscale dessert doughnuts to increase traffic and compete with local doughnut shops,” said Alyssa Barrett, customer marketing manager for convenience at Rich Products. She added that the Filled Dessert Donuts and Donut Bites deliver an Instagram-worthy, picture-perfect indulgence. In addition to the Filled Donut Bites, the portfolio includes a unique triangle shape and a filled cake doughnut.

Consumers crave unique doughnut creations, evidenced by more than 9.1 million Instagram posts with the hashtag #donuts, according to Rich Products. To customize Rich’s Filled Dessert Donuts, c-store operators can order the optional topping kits or craft their own creations.

The Filled Dessert Donut line includes (weights include toppings):

  • Neapolitan is a yeast doughnut filled with both chocolate and strawberry buttercreams with chocolate, white and pink sprinkles. Vanilla icing can be ordered separately (72 per case, 4.17 oz. each).
  • Fudge Brownie is a rich fudge cake doughnut filled with decadent chocolate ganache with optional white string icing. Chocolate icing is sold separately (60 per case, 3.48 oz. each).
  • Apple Pie is a triangle-shaped yeast doughnut with notes of caramel and cinnamon with apple pie filling and streusel topping. Vanilla icing or glaze is a separate option (60 per case, 4.28 oz. each).
  • Banana Cream Pie is a banana-flavored yeast doughnut filled with two flavors (vanilla pudding and cookie-flavored buttercream) with vanilla cookie pieces for topping. Vanilla icing is sold separately (72 per case, 4.17 oz. each).

The Jumbo Filled Donut Bites line includes two varieties:

  • French Toast features a cake doughnut bite with maple bits and cinnamon notes with maple filling (220 per case, 1.31 oz. each).
  • Birthday Cake boasts a cake doughnut bite with confetti pieces and a creamy vanilla frosting filling (220 per case, 1.31 oz. each).

Based in Buffalo, N.Y., Rich Products manufactures a variety of foodservice products ranging from pizza, seafood and salads to cakes, cookies and icings. The family-owned company operates in more than 100 countries and has annual sales exceeding $4 billion.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Related Content


More from our partners