Foodservice

Royal Farms Adds New Coffee Brewing System

Bean-to-cup format ensures every cup is fresh, c-store chain says
coffee machines
Photograph courtesy of Royal Farms

BALTIMORE — Royal Farms implemented a new bean-to-cup brewing system available at its 240 convenience stores throughout Maryland, Delaware, Pennsylvania, Virginia and New Jersey.

The Swiss-made coffee brewing system provides customers with fresh hot or iced coffee 24/7, the Baltimore-based company said. The new brewers let customers enjoy a fresh cup of coffee made from Arabica coffee beans that are ground seconds before brewing.

Coffee varieties include Colombian, Royal Farms Gourmet blend, Brazilian Dark Roast, Jamaican Blue Mountain, Hazelnut and French Vanilla.

“Each cup is consistent, so there’s never a reason for our customers to be concerned about the quality of the coffee they are purchasing,” said John Kemp, president of Royal Farms. “We wanted to give our customers the best coffee experience and our new coffee brewing system does that for them.”

Both hot and iced coffees are pressure-brewed, meaning fresh whole beans are ground instantly, lightly packed in a chamber, sealed and brewed under the ideal amount of pressure to make the freshest cup possible, Royal Farms said. The foam or “crema” that appears at the top of the just-brewed coffee is the best indicator that the coffee is fresh, the chain said.

Baltimore-based Royal Farms is No. 35 onCSP’s 2020 Top 202 ranking of c-store chains by number of retail outlets.

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