7-Eleven Inc.’s Bring Your Own Cup Day is set for Sept. 13 this year, the convenience-store retailer announced Thursday. For one day only, it is inviting customers to bring their fishbowls, flower vases, pitchers, popcorn buckets and other containers to fill up with any flavor of Slurpee frozen drink for $1.99 at participating 7-Eleven, Speedway and Stripes c-stores.
There is a limit of one cup per person, and the container must fit within the 10-inch cutout in the in-store display to show it will fit under the beverage dispenser. It must be clean, watertight, leakproof and able to stand upright. It can only be filled with Slurpee drinks.
For this year’s BYOC Day, 7-Eleven is debuting two new Slurpee flavors, grape Powerade Xtra Sour and Nerds Strawberry, inspired by the candy.
“Every Bring Your Own Cup Day, Slurpee drink fans push the limits with the most outrageous cups imaginable. It’s a can’t-miss tradition that perfectly captures the playful spirit of the Slurpee brand,” said Randy Quinn, senior vice president of vault and proprietary beverages at 7-Eleven.
The chains are also offering 7Rewards and Speedy Rewards loyalty members exclusive $2 deals on select snacks, candy, protein picks and drinks through Sept. 14, from Cheez-Its and Sour Patch Kids to Clif Bars, Fairlife beverages and more, it said. Customers can earn and redeem points on various items in stores nationwide through the loyalty programs, which have more than 100 million members
- 7-Eleven is No. 1 on CSP’s 2025 Top 202 ranking of U.S. c-store chains by store count.
Based in Irving, Texas, 7-Eleven— known for its Slurpee, Big Bite and Big Gulp brands—operates, franchises or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company, and Raise the Roost Chicken and Biscuits restaurant brands.
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