Foodservice

S. Abraham & Sons Adds DeVinci’s Pizza

New program offers five cheese, pepperoni, four meat and breakfast flavors
Photograph courtesy of S. Abraham & Sons

GRAND RAPIDS, Mich. — Five cheese, pepperoni, four meat and breakfast are the flavor offerings in the new DeVinci’s Pizza program from S. Abraham & Sons Inc.

This turnkey pizza program offers four varieties of 12-inch premade pizzas that can be sold whole or by the slice. Each pizza has a fresh, robust sauce with quality ingredients and features a self-rising crust allowing the pizza to be cooked from frozen.

The program provides two equipment packages to include oven, warmer, pizza supplies, point-of-sale (POS) materials and training support, the company said. Customers can expect a 50% to 60% gross profit margin from the program, which offers a no-cost conversion, it said.

Grand Rapid, Mich.-based S. Abraham and Sons and its parent company, Imperial Trading Co., provide marketing, distribution and technology solutions to convenience retailers. Their service area extends from the U.S. and Canadian border to the Gulf of Mexico, where they service more than 5,000 retail locations. Imperial Trading has six distribution centers serving 17 states, with headquarters in Elmwood, La.

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