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Foodservice

Sara Lee Joins Ultimate Sales Portfolio

Pastry manufacturer will launch 11 new items this summer

SAVANNAH, Ga. — Ultimate Sales, a convenience-store foodservice sales and marketing agency based in Savannah, Ga., has become the national c-store broker for frozen snack and pastry manufacturer Sara Lee Frozen Bakery.

Alongside the partnership, Sara Lee will launch with 11 new items this summer, including individually presliced pie, brownies, cornbread and other desserts.

“For the last few years, Sara Lee was on the sidelines, but with new management ‘We’re Back’ with the right portfolio and infrastructure," said Rob Kirkpatrick, vice president of sales for Sara Lee Frozen Bakery. “Once we focused our sales needs on a broker who understands c-store foodservice, it quickly became clear that Ultimate Sales’ progressive culture is a great fit for Sara Lee Bakery. Ultimate’s ‘out-of-the-box,' forward thinking and sales reporting analytics is far superior to any competitors that we interviewed. And our c-store customers are now excited to work with a bakery company dedicated to helping grow their coffee program and late afternoon snacking category.”

Based in Oakbrook Terrace, Ill., Sara Lee offers cakes, pies, breads, muffins and other pastries through its Sara Lee, Van’s, Chef Pierre and Bistro Collection brands.

“We are excited to be working with the only freestanding foodservice bakery focused on c-stores and willing to invest in quality, R&D and innovation, which no one else is doing," said Wes Stone, founder and owner of Ultimate Sales. “In just a short time, we have already seen Sara Lee’s flexibility and quick response to retailers’ requests, so we will soon be bringing even more Sara Lee new products to market.”

Founded in 1993, Savannah, Ga.-based Ultimate Sales began as a foodservice and marketing company for various c-store retailers, distributors and manufacturers. The company’s c-store clients include Circle K, Shell, BP7-ElevenSheetzSpeedway and Kwik Trip.

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