Foodservice

Smile Cookie Campaign Hits 25 Years at Tim Hortons

100% of purchases will support more than 27 charities across the country
Tim Hortons Smile Cookies campaign
Photograph courtesy of Tim Hortons

NEW YORK Tim Hortons restaurant owners each year demonstrate their dedication to supporting their communities through the annual weeklong Smile Cookies campaign, going on now through Sept. 19.

During those seven days, 100% of the sale of each chocolate chunk cookie, which is topped with pink and blue icing drawing out a smile, is donated to local charities.

Last year, a record $245,000 was raised to support more than 27 charities and hospitals nationwide. This year the campaign celebrates its 25th year.

“We’re honored to serve our local communities for the 25th year in a row,” said Ricardo Azevedo, president of Tim Hortons North America. “Every year, it’s so inspiring to see Tim Hortons guests and restaurant owners rally together to give back to their neighbors.”

To participate in this year’s Smile Cookie campaign, customers can visit a Tim Hortons restaurant or place a digital order through the Tim Hortons app or website. The Smile Cookie sells for $1, excluding taxes.

For a full list of local charities benefiting from Tim Hortons annual Smile Cookie campaign, click here. Customers can also show their support for the annual campaign by using #SmileCookie hashtag on social media.

A few facts about the Smile Cookie campaign:

  • The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario and has grown to become a major fundraising event at Tim Hortons restaurants in Canada and the United States.
  • Nationally, Tim Hortons restaurant owners support more than 27 local charities, hospitals and community programs through the Smile Cookie campaign.

On July 21, Tim Hortons in the United States donated 100% of hot and iced coffee purchases to support its Foundation Camps on Camp Day.

Tim Hortons is on CSP’s20 Great Coffee Programs for 2021 list. Founded in Canada in 1964, Tim Hortons has a menu that includes coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and Iced Capps), fresh-baked goods, hot breakfast sandwiches, breakfast snacking items and other food products. Tim Hortons has more than 4,800 restaurants located in Canada, the United States and around the world, some in convenience stores.

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