Steal This Foodservice Idea: Could This Be the Summer of Soft-Serve Ice Cream?

Offering has ‘captured the attention of influencers, trendinistas and media types’
Soft serve ice cream offerings
Photograph: Shutterstock

This might be the official Summer of Soft Serve, according to CSP sister publication Restaurant Business—and convenience-store retailers might want to hop on the bandwagon.

“The year-round staple typically comes into its own in the warm weather months, as it soothes the fevered brows of sun seekers and fairgoers,” said Nancy Kruse. “In the runup to this summer, however, it has clearly come out from behind the counter and captured the attention of influencers, trendinistas and media types.”

In addition, Kruse wrote, appreciation for soft serve’s potential might have been affected by “its plain-vanilla association with quick-service operations, but across-the-board innovation in the category is producing some genuine newsmakers of its own.”

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