In a move that appears poised to grab attention, Minuteman Food Mart convenience stores and Reward Cups have launched new 32-ounce fountain cups featuring an outer label that spins to reveal special offers, games, contests and more, visible through a clear window.
The program is designed to establish customer engagement, maximize loyalty enrollment and boost in-store sales, the companies said.
The cups, available at c-stores throughout North and South Carolina, seamlessly integrate with existing apps and loyalty programs, Fort Lauderdale, Florida-based Reward cups said.
Minuteman Food Mart is a division of Elizabethtown, North Carolina-based Campbell Oil. It operates 64 locations.
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