Looking to reverse a yearlong slump, IHOP hopes to lean into what it sells most—breakfast—and sell even more of this daypart throughout the day.
More than 70% of the chain’s food sales are breakfast items, including 60% during dinner, “indicating that its customers want breakfast at all hours,” reported CSP sister publication Restaurant Business.
Company President Lawrence Kim’s “insight is that we should lean into even more what we are actually selling and why people come to us,” John Peyton, CEO of IHOP owner Dine Brands, Pasadena, California, told Restaurant Business.
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