Foodservice

Steal This Foodservice Idea: Offer a new sandwich

7-Eleven brings its Japanese-style egg salad sandwich to the U.S.
7-Eleven has expanded its fresh food lineup with the rollout of a Japanese-style egg salad sandwich.
7-Eleven has expanded its fresh food lineup with the rollout of a Japanese-style egg salad sandwich. | 7-Eleven

Irving, Texas-based convenience-store chain 7-Eleven has brought a longtime customer favorite from its Japanese stores to participating U.S. locations, expanding its fresh food lineup with its Japanese-style egg salad sandwich.

The sandwich, known for its smooth texture and signature creamy flavor profile, has gained international attention as a viral sensation in the Japanese convenience-store market. It is now available nationwide at select 7-Eleven, Speedway and Stripes stores. The launch reflects the retailer’s ongoing strategy to diversify its ready-to-eat offerings and tap into global food trends that resonate with American consumers.

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