Looking to jazz up sales might be as easy as offering a product in a different format.
Irving, Texas-based 7-Eleven, for example, on Aug. 1 started testing a Pumpkin Spice Slurpee at five locations in the country.
“The Pumpkin Spice Slurpee drink is unlike anything fall flavor fans have tasted before, with the flavor of pumpkin and cinnamon spice swirled together in the form of a refreshing, ice-cold Slurpee drink,” 7-Eleven said. “This twist on the iconic frozen beverage arrives today at five select 7-Eleven and Speedway stores.”
The new flavor, available while supplies last, is being sold at two stores in Los Angeles, one in New York City, one in Enon, Ohio, and one in Irving, Texas.
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