Foodservice

Steal This Idea: Betting on Delivery

Domino's partners with DraftKings to let customers predict the speed of its Carside Delivery service
Domino's Pizza carside delivery
Photograph courtesy of Domino’s Pizza

ANN ARBOR, Mich. Two minutes or $200,000? That’s what’s in the pot in a new alliance between pizza chain Domino’s and daily fantasy sports company DraftKings.

In a promotion that hearkens back to the chain’s 30-minute delivery guarantee, Domino’s will give customers their pizza for free if they don’t receive it within two minutes when ordering via Carside Delivery.

But wait, there’s more. The Ann Arbor, Mich.-based chain is partnering with DraftKings to let customers bet on whether the company can hit that two-minute mark 80% of the time.

Customers participating in the prop bet can get the chance to win a share of $200,000.

Click here to learn more.

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