Foodservice

Steal This Idea: Create a Customer Hall of Fame

White Castle honors its most loyal customers in exclusive club
White Castle Scottsdale
Photograph courtesy of White Castle

COLUMBUS, Ohio Want to build loyalty? Start by studying the White Castle Cravers Hall of Fame, which builds excitement and publicity with this exclusive club that has welcomed just 262 people out of thousands of participants since its launch in 2001.

According to its website, the hall recognizes and celebrates Cravers’ memorable moments, extraordinary life events and stories involving their love of White Castle. Applicants must be 18 to enter, and part of the process includes submitting a story, which is voted on by a panel of judges. Entries are judged on:

  • Loyalty to the brand: 25%
  • Creative presentation: 25%
  • Uniqueness and originality: 25%
  • Extent and magnitude of the author’s crave: 25%

This year’s winners will be invited to the induction ceremony in Columbus, Ohio, in May 2022. Contest submissions must be postmarked by Sept. 30 and received by Oct. 7. There also is an online entry option.

Click here to learn more.

Steal This Idea is brought to you by Eby-Brown.

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