CHICAGO — Chicken is popular, but it can be boring.
Wendy’s is combating this issue with its first new item in its two-year-old morning lineup, topping a chicken fillet with a hot honey sauce made with habanero pepper.
The Hot Honey Chicken Biscuit sells for $3.19.
Chicken alone is “bland,” said John Li, vice president of culinary innovation at the Dublin, Ohio-based chain. “It becomes a painter’s canvas to build flavor. Chicken is going to be our canvas.”
Spicier fast-food food items have been growing in popularity, due partially to social media experimentation, and more companies sell items combining spicy and sweet flavors.
The biscuit, Li said, “brings forward a new flavor profile not yet seen on the breakfast menu, while building on the success of that simple, old-school honey butter chicken biscuit.”
The chain is also introducing a Hot Honey Chicken Sandwich, $5.99, drizzled with the same honey sauce.
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