Steal This Idea: Grab Attention With Wild Flavors

Ice cream tastes like french fries at Brooklyn-based company
Illustration of 3 potatoes
Image: Shutterstock

French fry-flavored ice cream.

An ice cream company in Brooklyn, New York, likes to roll out flavors that “surprise and delight people” a few times per year.

To pull this off, co-founder and CEO Ben Van Leeuwen aims for “shocking” but delicious flavors, he told CSP sister Restaurant Business.

And while Van Leeuwen had the idea of ice cream made with potatoes for quite some time, he and his R&D team didn’t start developing it until after the Idaho Potato Commission approached him about creating the flavor.

This combination didn’t appear from nowhere, Restaurant Business reports, pointing to the many Wendy’s fans who dip fries in their Frosties, for example.

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