Foodservice

Steal This Idea: Include Cool Gadget to Promote New Menu Item

Panera adds phone charger to base of lemonade cup
Panera Bread's Charged Up Cup
Photograph courtesy of Panera Bread

CHICAGO  Panera is providing a little juice to its juice.

The restaurant chain recently unveiled its Charged Up Cups, a 17-ounce bottle that holds Panera’s new Charged Lemonades while doubling as a portable phone charger. Panera gave away a limited number of the cups for free, and all have been distributed.

The base of the Charged Up Cup pops off and acts as a charging base for a phone. No outlet is needed.

Panera Charged Lemonades feature plant-based caffeine for a burst of energy and come in three flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry, and Mango Yuzu Citrus. 

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