Foodservice

Steal This Idea: Listen to Your Customers

Culver’s creates real Curderburger after April Fool’s Day tweet spurs petitions
Culver's sign outside restaurant; Curderburger tweet
Photograph by Jonathan Maze

CHICAGO An April Fools’ Day joke tweet from Culver’s about a fake sandwich, a cheese curd burger called the Curderburger, gained so much attention that the restaurant chain ended up creating and selling it for one day on Oct. 15, National Cheese Curd Day.

Customers ordered so many Curderburgers that day that most restaurants ran out in less than two hours.

The simple Culver’s tweet (pictured above) straddled the line of fact and fiction, and customers created petitions for Culver’s to sell the sandwich. Culver’s developed the burger in about half the time it usually takes and sold 136,000 that day. It was able to pull off the promotion because the Curderburger would be served for only day only.

The company is weighing whether to bring back the Curderburger, examining sales numbers, customer response and operations.

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