Foodservice

Steal This Idea: Major Menu Modification

Subway's ‘Eat Fresh Refresh’ updates ingredients and breads
Subway new sandwiches
Photograph: Jonathan Maze

MILFORD, Conn. Upgrades to its breads and ingredients are the backbone to what Subway is calling the largest menu refresh in its history.

This “Eat Fresh Refresh” started in July as Subway aims to rejuvenate its brand.

The changes include 11 improved ingredients, including ham, turkey, steak and bacon, and upgrades to its signature Italian bread and Hearty Multigrain bread. There are four new sandwiches, and two others, Roast Beef and Rotisserie Chicken, have been brought back. Another four have been upgraded with the new ingredients.

The most notable change is the bread. For example, the Italian bread is baked at a hotter temperature, 370 degrees, and for longer, for a crispier crust.

Other additions include smashed avocado with sea salt, BelGioioso Fresh Mozzarella and a new Parmesan Vinaigrette.

Click here to read more at Restaurant Business.

Steal This Idea is brought to you by Eby-Brown.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Regulation & Legislation

Tariffs Paused, But Convenience Stores Should Have Plan in Place Nonetheless

‘Now might be the time to lock in on long-turn pricing to establish some form of pricing stability, including domestic products,’ consultant tells CSP

Fuels

Analysis: Is Trump’s Energy Vision Good for C-Stores?

Here are some critical issues facing convenience stores

Fuels

Analysis: Energy on My Mind

How could energy production change under newly elected President Donald Trump?

Trending

More from our partners