Steal This Idea: Major Menu Modification

Subway's ‘Eat Fresh Refresh’ updates ingredients and breads
Subway new sandwiches
Photograph: Jonathan Maze

MILFORD, Conn. Upgrades to its breads and ingredients are the backbone to what Subway is calling the largest menu refresh in its history.

This “Eat Fresh Refresh” started in July as Subway aims to rejuvenate its brand.

The changes include 11 improved ingredients, including ham, turkey, steak and bacon, and upgrades to its signature Italian bread and Hearty Multigrain bread. There are four new sandwiches, and two others, Roast Beef and Rotisserie Chicken, have been brought back. Another four have been upgraded with the new ingredients.

The most notable change is the bread. For example, the Italian bread is baked at a hotter temperature, 370 degrees, and for longer, for a crispier crust.

Other additions include smashed avocado with sea salt, BelGioioso Fresh Mozzarella and a new Parmesan Vinaigrette.

Click here to learn more.

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