Steal This Idea: Make Chicken a Handy Buy

KFC offering 2 wrap versions
Chicken wrap illustration
Image: Shutterstock

Take a popular product and up its appeal with a slightly different offering.

That’s what KFC is doing in a new limited-time promotion, reports CSP's sister publication Restaurant Business.

Kentucky Fried Chicken Wraps come in two varieties. The Classic Chicken Wrap is a warm flour tortilla filled with a hand-breaded extra-crispy tender, pickles and mayo, while the Spicy Slaw Chicken Wrap is the same extra-crisp tender but with KFC coleslaw, spicy sauce and pickles.

KFC is offering a value deal of two wraps for $5.

“Wrap fans have been begging for fried chicken wraps to return, and we’re answering the call with our new finger lickin’ good KFC Wraps," said Nick Chavez, chief marketing officer, KFC U.S. 

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