Foodservice

Steal This Idea: Merge Multiple Items Into One New Offering

McDonald’s four ‘menu hacks’ come courtesy of customers, include Hash Brown McMuffins
McDonald's menu hacks
Photograph courtesy of McDonald's

CHICAGO McDonald’s new Land, Air & Sea sandwich blends a Big Mac, McChicken and Filet-o-Fish—and includes regular Big Mac ingredients

This “menu hack” is one of four limited-time offers developed by customers, who have been able to create these items themselves via special orders but which are now available “by name.”

The Chicago-based chain worked with social influencers, such as Sarah Sandlin, who created the self-explanatory, breakfast-time-only Hash Brown McMuffin, or Greg Simms, who created the Crunchy Double: Chicken McNuggets topped with a double cheeseburger and barbecue sauce.

“From hip-hop icons to Christmas queens, everyone has a unique, go-to McDonald’s order, including our everyday customers,” Jennifer Healan, vice president of U.S. marketing, brand content and engagement, said. “This campaign shows that it has never been ‘our menu.’ The menu belongs to our fans.”

The last item, Surf & Turf, available only via McDonald’s app and delivery, combines a double cheeseburger and a Filet-o-Fish.

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