SEATTLE — To reduce waste, save money, help the planet and score community goodwill, retailers should consider reusable cup options in convenience-store coffee programs.
Starbucks, for example, in its goal of reducing waste 50% by 2030, is veering from single-use plastics and piloting a reusable cup program in six markets worldwide.
By the end of 2023, Starbucks customers will be able to use their own reusable cup each time they visit a location in the United States and Canada.
“Our goal, by 2025, is to create a cultural movement toward reusables by giving customers easy access to a personal or Starbucks provided reusable to-go cup for every visit, making it convenient and delightful to reuse wherever customers are enjoying their Starbucks experience,” the company said on its website.
The coffee giant also continues testing “Borrow-A-Cup” and reusable operating models in the United States, United Kingdom, Japan and Singapore; encourages customers to bring their own cup; and highlights “for-here-ware” as the default sit-and-stay experience while exploring new customer incentives and technologies such as cup-washing stations at counters.
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