Steal This Idea: Spread Novelty With Peanut Butter on a Burger

Indiana family restaurant, Burger King among those embracing comfort food in offbeat manner
Burger King's Peanut Butter Stacker sandwich in South Korea
Photo courtesy of Burger King South Korea

CHICAGO  Peanut butter is a national finalist for the top comfort food of all time, and convenience stores looking to grab attention and add flavor should add it to a burger.

For example, the Triple XXX Family Restaurant in West Lafayette, Ind., sells The Duane Purvis All American, a quarter-pound chop steak with thick, creamy peanut butter, American cheese, lettuce, tomato, pickle and onion on a toasty sesame bun.

Over in South Korea, Burger King sold the Peanut Butter Stacker sandwich (pictured), which is two beef patties, or one chicken and one beef, topped with creamy peanut butter sauce and served with peanut butter fries on the side. The limited-time offer ended earlier in May. even has a recipe for Grilled Peanut Butter Sandwiches. Meatless, yes, but compelling and different nonetheless.

What about jelly? Steal This Idea is leaving that angle to the retailer.

Click here to read more foodservice ideas to steal.

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