Foodservice

Tim Hortons Donating All Coffee Sales July 21 for Its Foundation Camps

Proceeds will help support disadvantaged youth
Tim Hortons Camp Day
Photograph courtesy of Tim Hortons

NEW YORK Tim Hortons in the United States will donate 100% of hot and iced coffee purchases to support its Foundation Camps on Camp Day, July 21.

Customers can also purchase a $2 Camp Day motivational bracelet in one of four colors, with 100% of profits donated to its camps.

The $168 million raised to date in North America through Camp Day has helped Tim Hortons Foundation Camps support more than 300,000 youth between the ages of 12 to 16 through a multiyear, camp and current eCamp-based program.

With a strength-based learning model designed for the needs of the youth Tims Camps serve, participants are equipped with skills like leadership, resilience and responsibility, empowering them to open doors to their future, the company said.

Seven Tims Camps across North America run year-round summer and school programs, including a hands-on digital experience over the last year, investing in youth across different Tim Hortons communities.

It started as a grassroots fundraiser 30 years ago organized by Tim Hortons restaurant owners, who pledged to set aside a day when coffee sales would support youth in their communities. Then the fundraiser got the name “Camp Day,” went national in Canada and was later introduced in the United States.

“Through the generosity and support of Tim Hortons guests and restaurant owners, we’re so proud of the incredible impact Camp Day makes in helping our foundation empower thousands of youth across North America,” said Axel Schwan, president of Tim Hortons.

Last summer, realizing the youth who participate in their programs would be disproportionately affected by the isolation brought on by the pandemic, the foundation launched Tims eCamp, a camp-inspired digital experience designed to support participants virtually. Back again this year is a new and improved version of Tims eCamp, offering participants a supportive yet challenging environment and all the resources they need to participate digitally from home.

Tim Hortons has also launched a Camp Day awareness campaign that featured real program participants sharing how their camp experiences were less about fun and games and more about building confidence, courage and resilience. Directly written and sung by current and former Tims Camp participants, the powerful anthem "Not Child's Play" was also released on music streaming services, with net proceeds going directly to the foundation.

Those wishing to help can make a one-time or monthly donationany time.

Tim Hortons is on CSP’s20 Great Coffee Programs for 2021 list. Founded in Canada in 1964, Tim Hortons has a menu that includes coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and Iced Capps), fresh-baked goods, hot breakfast sandwiches, breakfast snacking items and other food products. Tim Hortons has more than 4,800 restaurants located in Canada, the United States and around the world, some in convenience stores.

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