WAWA, Pa. -- Wawa Inc. has unveiled its third limited-time Wawa Reserve flavor. The Peru Amazonas blend landed in the chain's convenience stores in early September.
The fair-trade certified, organic variety is sourced from northern Peru. The warm air from the Amazon Basin in northern Peru and high elevations of the Andean slopes create a rarified growing climate for the beans, Wawa said. The medium-roast coffee has bold flavors with crisp apple-like acidity and notes of roasted nuts, dried fruit and a buttery finish, according to the company.
The premium coffee line showcases small-batch blends that make up just 3% of the world’s coffee.A card detailing the coffee’s origin and tasting notes accompanies these specialty-grade coffees. The c-store launched the program in January with its 100% Kenya AA variety, followed by its 100% Tanzania blend in March.
“Each time we release a new Wawa Reserve line of coffee, it immediately becomes one of our most popular hot beverage options, so we are thrilled to offer Wawa Reserve 100% Peru Amazonas and give customers the chance to explore exciting flavors at the same cost as our traditional varieties,” said Mike Sherlock, chief fresh food and beverage officer for Wawa. “From the very beginning, keeping up with consumer trends and customer demand has been part of Wawa’s culture. Wawa Reserve takes our coffee offering to the next level and lets customers try a bold new taste right alongside their favorite Wawa roasts.”
Based in Wawa, Pa., Wawa has nearly 800 convenience stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C. The chain ranked No. 9 in CSP's 2018 Top 202 list of the largest c-store chains in the United States.
Photograph courtesy of Wawa Inc.