Foodservice

Wawa’s Annual Hoagiefest Promotion Centers on ‘Kelce Classics’

Jason and Kylie share how they order their sandwiches with convenience-store customers
wawa hoagiefest
Image courtesy of Wawa

Former Philadelphia Eagles football player Jason Kelce and his wife, Kylie Kelce, are front and center in Wawa’s annual Hoagiefest promotion, offering their takes on the convenience-store chain’s iconic sandwiches. The promotion, offering special pricing of $5 for Shorti sandwiches and $6 for Classic hoagies, runs from June 17 through August 11 in all Wawa stores and on the Wawa app.

During the four-week summer campaign, customers can order their hoagies the way the Kelces do—the “Jason” is an Italian hoagie with mayonnaise, provolone, tomato and banana peppers on a white roll, and the “Kylie” is a Honey Turkey hoagie with American cheese, lettuce, tomato, pickles and banana peppers on a wheat roll.

  • Wawa is No. 9 on CSP’s 2024 Top 202 ranking of U.S. convenience-store chains by total number of company-owned stores.

In addition to ordering The Kelces’ favorite sandwiches, customers can visit Wawa’s social media channels on Facebook, Instagram and TikTok from June 20 through June 23 for a chance to win Hoagiefest swag including a towel, bucket hat, koozie and t-shirt.

wawa hoagiefest kelce classics

“Hoagiefest is an annual summer tradition that celebrates the role hoagies have in helping make memories for families whether it’s at graduation parties, beach, concerts and more,” said Jim Morey, Wawa’s chief marketing officer. “With the help of Jason and Kylie Kelce, Hoagiefest just got a little more fun thanks to Kelce Classics, and hopefully customers get a kick out of ordering hoagies just the way they do!”

“It’s frickin’ Hoagiefest, and we couldn’t be more excited to partner with Wawa on their beloved summer tradition of spreading happiness in Philly and beyond!” said Jason Kelce.

Wawa hoagies are available in Junior, Shorti and Classic sizes. Wawa debuted Hoagiefest in 2008.

Wawa Inc. traces its origins back to 1803 as an iron foundry in New Jersey. Owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa, Pennsylvania in 1902. The milk business was a success, and as home delivery of milk declined in the early 1960s, Grahame Wood, George’s grandson, opened the first Wawa Food Market in 1964 in Pennsylvania as an outlet for dairy products. Wawa stores are now located in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, North Carolina, Alabama and Washington, D.C., with approximately 1,050 locations.

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