Wilbur Curtis Debuts New Coffee Brewer

The GemX IntelliFresh simplifies the brewing process with high-technology functions
Curtis logo

MONTEBELLO, Calif. — Coffee and tea equipment manufacturer Wilbur Curtis has introduced its Gem X IntelliFresh Commercial Coffee Brewer at retailers nationwide.


The machine simplifies the brewing process and allows operators to offer quality coffee while managing dayparts and other business elements, Wilbur Curtis said.

“For business owners impacted by COVID-19, the GemX can help bring autonomy to brewing operations,” said Emmanuel Couppey, vice president of marketing for SEB Professional North America, the parent company of Wilbur Curtis. “It requires minimal labor and training to successfully use, so operators can focus on navigating other challenges, knowing the coffee-brewing aspect of their business is under control.”  

The GemX is equipped with Wilbur Curtis’s FreshTrac technology, a visual system that communicates the time and volume of the coffee being brewed. The machine also replaces audible alarms and mechanical timers with LEDs that flash when the coffee is ready. It is also made with Wilbur Curtis’s IntelliFresh technology, a heating system that keeps coffee at its ideal temperature regardless of the volume in the satellite. IntelliFresh also delivers digitally controlled pulses of heat inside each satellite with four sensor points to monitor brew level and status.

The machine comes in two varieties: the G3 GemX, which has a universal control module and easy-to-read LED displays; and the G4 GemX, which has a large 4-inch icon-driven interface, onscreen instructions and real-time feedback on the brewing process, as well as a USB port to transfer recipes from store to store.

“This brewer combines ingenuity and brilliant design elements to power a superior batch brew coffee program,” said Couppey. “Its engineering excellence helps c-stores, hotels, restaurants, roasters and specialty coffee houses maximize coffee freshness, reduce labor and deliver a better customer experience.” 

Montebello, Calif.-based Wilbur Curtis is one of the biggest names in coffee and tea brewing, having grown its sales to more than $90 million since the company began in 1941. The company is known for its filter coffee and cappuccino machines. Wilbur Curtis manufactures equipment for the coffeehouse, restaurant, hotel and convenience-store industries.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Related Content


More from our partners