The retail arm of Fikes Wholesale Inc., this operator from Temple, Texas, is enjoying a surge in retail design and geographic expansion. Since 2015, CEFCO has branched into the Florida Panhandle, unveiling a 5,500-square-foot prototype fronted by 16 fueling positions with an attractive backlit canopy and LED lighting.
With locations across seven states, CEFCO presents an impressive private-label offering of energy drinks, coffee, water, snacks and foodservice and car washes at many locations. The company aims to add six to 12 new-to-industry sites annually and has established an integrated social-media promotion strategy, primarily via Facebook and Twitter.
Headquarters: | Temple, Texas |
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Station Count: | 21 |
Market Efficiency: | 1.520 |
Market Share: | 0.029% |
Outlet Share: | 0.020% |
Price Differential: | -0.98 CPG |