A leading-edge convenience chain both inside the store and with its forecourt-fuel offer, La Crosse, Wis.-based Kwik Trip Inc. (with both its own Kwik Trip and companion Kwik Star brands) is known for its vertically integrated foodservice and grocery format that includes baked goods, snacks, sandwiches and coffee.

In addition to high in-store standards, the chain of stores in Wisconsin, Minnesota and Iowa has been actively expanding its fuel portfolio, including more than two dozen 110-volt electric-vehicle charging stations and more than 30 compressed natural gas (CNG) locations. The chain’s gasoline is also Top Tier certified.

Its Kwik Rewards card offers a 3-cent-per-gallon rebate on fuel purchases, and its Kwik Bucks loyalty program, designed for professional drivers, offers points for food or merchandise when the member uses the Kwik Bucks card to buy diesel and CNG.

Headquarters:La Crosse, Wis.
Station Count:441
Market Efficiency:1.490
Market Share:0.606%
Outlet Share:0.410%
Price Differential:0.30 CPG