Kwik Star is the sister fuel brand of La Crosse, Wis.-based Kwik Trip Inc., which also runs the Kwik Trip brand of convenience stores and fuel stations (No. 39 on the Fuels 50).

A leading-edge convenience chain both inside the store and with its fuel offer, Kwik Trip is known for its vertically integrated foodservice and grocery offer, which includes baked goods, snacks, sandwiches and coffee. In addition to high in-store standards, the chain of stores in Wisconsin, Minnesota and Iowa has been actively expanding its fuel portfolio with 110-volt electric-vehicle charging stations and compressed natural gas locations.

Kwik Star fueling locations offer Top Tier certified gasoline. Its loyalty offering includes Kwik Rewards, which offers 3 cents off per gallon on fuel purchases as well as in-store discounts. For professional drivers, Kwik Bucks allows users to earn points for in-store purchases every time they buy diesel fuel and CNG.

Headquarters:La Crosse, Wis.
Station Count:60
Market Efficiency:1.310
Market Share:0.070%
Outlet Share:0.050%
Price Differential:0.13 CPG