The forward-facing car-wash business of this Buffalo, N.Y.-based chain belies a keen fuel-selling strategy that places it at No. 27 on CSP’s Fuels 50 list.
Delta Sonic, known as the “Kissing Car Wash” for its lip-print logo, is a family-owned business that operates units with car washes, gasoline and convenience-store items. Sites are located in New York, Illinois and Pennsylvania.
Primarily known for state-of-the-art car washes, the stores also sell unbranded gas and maintain lower-than-average gasoline prices. In 2016, Delta Sonic’s average price per gallon was 8.86 cents less than the market average, according to OPIS.
| Headquarters: | Buffalo, N.Y. |
|---|---|
| Station Count: | 26 |
| Market Efficiency: | 1.770 |
| Market Share: | 0.042% |
| Outlet Share: | 0.020% |
| Price Differential: | -6.94 CPG |