Recently acquired by Laval, Quebec-based Alimentation Couche-Tard, Holiday is a regional c-store and fueling-station chain with a footprint that stretches across the Northern United States, from Michigan to Alaska.
Among the brand’s attributes are larger-than-average stores, a significant food and beverage selection, wide aisles, attentive employees and proprietary Blue Planet gasoline, which is billed as the “clean air choice.”
Its Smart Savings credit card offers 5 CPG off every fuel purchase, and the chain offers fuel savings to customers of select grocery-store locations in its markets. Customers can sign up for weekly emails and texts for savings on fuel as well as food and beverages. For commercial accounts, its Holiday Fleet card is accepted at more than 500 Holiday locations and offers competitive rebates and no fees. Its Holiday Universal WEX Fleet card is accepted at more than 500 Holiday stores, as well as 90% of retail fuel locations nationwide. In 2016, the chain began to offer compressed natural gas at one site outside of Minneapolis.
How the c-store chain is transforming the role of chief marketing...