With more than 20 sites in rural outposts of northern Oklahoma, Jiffy Trip prides itself on quality self-branded fuel that anchors the company’s JT Listens program, a customer-service line available for customers to report any issues.

As touted on its website, “Jiffy Trip makes it our top priority to provide the highest quality fuel. If you ever have a fuel related problem caused by our fuel, we will gladly work with you to find a solution. We offer personalized service 24/7 for any issues you may experience.”

Owned by Hammer Williams Co., the company in recent years has unveiled larger footprints, venturing further into foodservice and experimenting with drive-thrus. But it is fuel where Jiffy Trip has made its mark, converting most of its sites from Conoco to the proprietary Jiffy Trip brand.

Headquarters:Enid, Okla.
Station Count:23
Market Efficiency:1.490
Market Share:0.032%
Outlet Share:0.020%
Price Differential:-2.37 CPG