With more than 20 sites in rural outposts of northern Oklahoma, Jiffy Trip prides itself on quality self-branded fuel that anchors the company’s JT Listens program, a customer-service line available for customers to report any issues.
As touted on its website, “Jiffy Trip makes it our top priority to provide the highest-quality fuel. If you ever have a fuel-related problem caused by our fuel, we will gladly work with you to find a solution. We offer personalized service 24/7 for any issues you may experience.”
Owned by Hammer Williams Co., the company in recent years has unveiled larger footprints, venturing further into foodservice and experimenting with drive-thrus. But it is fuel where Jiffy Trip has made its mark, converting most of its sites from Conoco to the proprietary Jiffy Trip brand.
How the c-store chain is transforming the role of chief marketing...