Royal Farms aims to be the “go-to” place for breakfast, lunch, snacks, dinner and gasoline. The Baltimore-based convenience-store chain has been expanding into New Jersey, where it will compete head to head with fellow Fuels 50 brand Wawa.
Royal Farms brings its own sophisticated foodservice program (freshly fried chicken, hand-cut fries and made-to-order subs), and it has a loyalty offer to further pull in fuel customers. The RoFo Rewards program awards points for every gallon of gas purchased or dollar spent inside the store. Members can link their rewards account to their checking account for the RoFo Pay program and earn 10-cents-per-gallon (CPG) savings at the pump. And it has its own Royal Farms fleet-card program, which offers a 5-CPG savings.
The chain—whose tagline is “Real Fresh. Real Fast. Real Green.”—has carried over its culture of sustainability to the forecourt. Royal Farms has 15 electric-vehicle charging stations in Maryland, one in Pennsylvania and five in Delaware.
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