The origins: GasMob was founded in 2017 by two sets of brothers and friends—Adam and Brad Cooper and Brannon and Mason Thompson. The New York City-based Coopers bring venture capital and financing experience, while the Houston-based Thompsons come from a family with oil industry ties.
“Right now in Manhattan, there are maybe one or two gas stations right now and everything is closing down,” Brad Cooper told CSP Fuels. “If you have a car in the city and you need gas, you really need to get to Jersey to fill up and go on about your business. It’s something Adam had in the back of his head for a while.”
Late last year, GasMob supplied fuel to the city of Houston in the aftermath of Hurricane Harvey, during the cleaning and rebuilding process. It officially started as service to consumers about three months ago in Houston and a month ago in Miami. In Houston, that includes Parkway’s Greenway Plaza, one of the area’s largest office campuses with more than 30,000 parked vehicles during the week.
The hook: GasMob points to its safety credentials and lack of delivery fees to help it stand out. There have been concerns in the past from regulators about how these on-demand fueling services operate, and current regulations don't exactly fit the mobile-fueling model. GasMob worked with the Houston Fire Marshal Office to get permitting for its service, educating officials on the fueling process, safety protocol and training for employees, and providing demonstrations. “GasMob and mobile fueling as a whole—it’s a disruptor of the industry, of course,” Brannon Thompson told CSP Fuels. “And it’s a new innovative technology and service and logistics, all wrapped into one. It takes time for people to wrap their head around the concept."
The footprint: GasMob plans to build out in the Miami and Houston markets through the remainder of 2018, and then examine expansion into other markets it considers a good fit for the service, including Dallas and Austin, Texas; Atlanta; and Denver.
Photograph courtesy of GasMob