BP Teams With Torres
Olympic swimmer one of the "younger-for-longer" faces of fuel promotion, contest
WARRENVILLE, Ill. -- BP Products North America Inc. said that it will team up with Olympic swimmer Dara Torres in the launch of a new consumer contest, the BP Younger for Longer Challenge, a nationwide search for inspiring stories of how Americans maintain their youth and vitality.
The contest coincides with BP's introduction of BP gasoline with Invigorate to more than 50 U.S. markets. The contest will support the continued rollout of Invigorate, which the company said is an improved fuel that with continuous use can clean vital engine parts and help vehicles run younger [image-nocss] for longer.
According to a recent survey, today's drivers are seeking to recapture youth and vitality in their vehicles much like they are in their own lives; 78% of drivers are planning to keep their current vehicle longer than they had originally expected in light of the current economic conditions. In comparison, 88% of those surveyed agreed that it is important to prolong their own youth.
"The concept of running younger for longer is relevant to our lives in many ways today, whether it's how you take care of your car or how you maintain the youthfulness of your mind and body," Torres said. "With the launch of BP gasoline with Invigorate, BP and I are searching for compelling stories of how Americans relate to this message, and we'll reward 21 lucky entrants."
Participants can enter the BP Younger for Longer Challenge by logging on to www.bpinvigorate.com and submitting a 300-word written entry explaining how they personify the younger for longer benefits of BP gasoline with Invigorate.
Torres and a select BP judging panel will choose 20 of the top entrants to receive a first place prize of BP gasoline for a year, valued at $2,080. And, one grand prize winner will be awarded $10,000 in BP gasoline, plus a trip to meet the athlete who truly embodies running "younger for longer," 42-year-old Olympian Dara Torres.
BP will announce the winners in December and feature their stories on a special section of the website.
Torres will be the face of the new contest and will participate in other marketing activities on behalf of BP's Team Invigorate, a team of inspirational athletes who personify the younger-for-longer brand message. The group of athletes also includes professional surfer Ryan Helm and marathon runner Linda Quirk.
BP markets more than 15 billion gallons of gasoline every year to U.S. consumers through more than 12,000 BP- and ARCO-branded retail outlets.