SAN RAMON, Calif. -- Chevron Global Marketing recently began promoting its Texaco-branded fuels with new ads that celebrate people who know and love their cars, are driven by performance and trust only one brand of fuel: Texaco with Techron. Techron is the company's patented gasoline additive. The new ads, which continue to reinforce the "people in the know love Texaco" theme, are now appearing on television, radio, outdoor, point-of-sale and online media outlets in North America. The campaign launches in Latin American markets beginning in July 2009.
"The new Texaco ads [image-nocss] reinforce why millions of motorists have trusted our brand with their hearts and minds for more than 100 years," said Glenn Weckerlin, Chevron's global director of brand and product line management. "This campaign will help more fuel consumers understand what our loyal customers already know--that Texaco with Techron delivers unbeatable quality, power and performance."
Texaco with Techron Technology allows consumers to clean vital engine parts such as intake valves and fuel injectors and keep them clean. It cleans the engine's intake system while minimizing harmful combustion chamber deposits, the company said. Techron Technology can help lower emissions and prevent knocking or loss of power during acceleration, it said.
The new advertising campaign uses visual elements, text messaging and anecdotes to reinforce the Texaco brand promise.
To view the new ads, click here.
San Ramon, Calif.-based Chevron Corp. is one of the world's leading integrated energy companies, with subsidiaries that conduct business worldwide. It explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels and other renewables. Chevron Global Marketing is a division of Chevron Global Downstream LLC, an indirect wholly owned subsidiary of Chevron Corp. Techron is a registered trademark licensed to Chevron U.S.A. Inc.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.