LAVAL, Quebec -- More than 20 convenience stores in Florida are introducing the "Circle K with miles" fuel brand in the latest stage of Alimentation Couche-Tard Inc.’s global rebranding push.
Couche-Tard launched the “miles” fuel brand in some of its European markets in 2013.
The locations, mainly in the Tampa and Orlando, Fla., markets, will assume new Circle K imaging, products and Top Tier-certified fuel in April and May. Most of them will host special events to welcome customers to the new offer, including fuel promotions, product samples, games and entertainment.
“By having a 360-degree Circle K experience at these locations, we will better be able to serve our customers,” said David Morgan, vice president of operations for Circle K Florida, Temple Terrace, Fla. “We invite all drivers in the area to fill up with Circle K fuel and enjoy our easy visits and products for customers on the go.”
The Florida division has 63 sites offering Circle K fuel. It has a legacy of community work, partnering with local schools, sports teams and institutions. Each year, it has raised more than $2 million for the Red Cross, and it has provided more than $5 million in the past three years for scholarships to children with financial or special needs.
In 2015, Couche-Tard launched an effort to rebrand all its sites across the globe to a newly redesigned and refreshed Circle K brand. As of February 2018, more than 1,450 sites in North America and more than 2,500 locations in Europe carried the new Circle K image. The global rebranding effort will continue over the summer in North America, Ireland and Eastern Europe.
Laval, Quebec-based Couche-Tard has 10,020 c-stores in North America, with nearly 8,700 fueling locations. In Europe, it has more than 2,700 sites in Scandinavia, Ireland, Poland, the Baltics and Russia. And more than 1,900 sites operate under the Circle K flag in 14 other countries, including China, Costa Rica, Egypt, Guam, Honduras, Hong Kong, Indonesia, Macau, Malaysia, Mexico, the Philippines, Saudi Arabia, the United Arab Emirates and Vietnam, for a total global network of more than 15,900 stores.