BOSTON and HOUSTON -- GasBuddy is launching its 2017 Tank Takeover Series this week, giving away thousands of gallons of free gasoline to its app users in several cities.
The promotion will begin with a special event on Feb. 1 in Houston at a CST Brands’ Corner Store site. Customers who have downloaded the GasBuddy app and created a profile will get up to $20 worth of free fuel at the event, as well as coupons for beverages, food samples and giveaways.
The Houston Tank Takeover follows similar events that took place last year in Charlotte, N.C.; Denver; Los Angeles; Phoenix; and Sydney, Australia. According to GasBuddy, thousands of people lined up to attend each of these events, boosting the foot traffic in the participating c-stores.
“GasBuddy Tank Takeovers are at the forefront of proven experiential marketing, bringing the digital and physical worlds together in a way we’ve never seen before,” said Walt Doyle, CEO of Boston-based GasBuddy and a former PayPal executive. “We are tapping into our network of more than 60 million passionate GasBuddy users and providing them with a unique experience of the modern-day gas station.”
Last November, Corner Store partnered with GasBuddy on a “Tanksgiving” promotion that surprised GasBuddy app users with up to $20 worth of fuel at select Corner Store stores in Phoenix and Denver, among other cities.
Future Tank Takeover events are planned for New Orleans; Austin, Texas; Phoenix; Denver; San Antonio; and Dallas. GasBuddy will provide exact time and locations to its members via the app.
Boston-based GasBuddy connects more than 60 million users to fuel pricing information, as well as reviews of gas-station amenities and services. The app and website offer real-time fuel prices at more than 140,000 fuel retailers in the United States, Canada and Australia.
CST is based in San Antonio and has more than 2,000 locations throughout the Southwest United States with a presence in Texas, Georgia, the U.S. Southeast, New York and eastern Canada. Its August 2016 merger agreement with Alimentation Couche-Tard is set to close in early 2017.
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