CINCINNATI -- The Kroger Co. is launching a promotion that would give customers a 15-cent discount on gasoline if they use a company-branded credit card and charge at least $100 a month, according to a report by the Cincinnati Business Courier.
With the program, set to begin today, customers who spend $100 in a one-month period will get 15 cents off per gallon on one fillup, using the 1-2-3- Rewards MasterCard, said the report. The discount is limited to a 32-gallon tank, or $4.80.
The special discounts offered through the 1-2[image-nocss] -3 Rewards MasterCard are another opportunity for us to reward our best customers for shopping at Kroger, Geoff Covert, president of Kroger's Cincinnati/Dayton division, said in a press release cited by the newspaper.
The card also allows customers to earn coupons, the value of which increases with the use of the card. Customers are awarded two or three points for every dollar they spend (three points are earned on private-label products), and for each 1,000 points customers are given a $20 coupon, mailed quarterly, the report said.
Headquartered in Cincinnati, Kroger operateseither directly or through its subsidiariessome 2,515 supermarkets and multi-department stores in 32 states under two dozen local banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's and Smith's Marketplace, Fry's and Fry's Marketplace, Dillons, QFC and City Market. It also operateseither directly or through subsidiaries, franchise agreements or operating agreementssome 791 convenience stores, 431 jewelry stores, 559 supermarket fuel centers and 42 food processing plants.
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