Mansfield Marries TransMontaigne

Complementary fuel delivery and supply-chain logistics services become one

GAINESVILLE, Ga. – Mansfield Oil Co., a provider of fuel supply, distribution and logistics services, said yesterday—as reported in a CSP Daily News Flash—that it has acquired TransMontaigne Product Services Inc., responsible for supply-chain management services for the delivery of gasoline and diesel downstream of the truck loading rack. This deal is a marriage of the two major players in delivering gasoline, diesel and biofuel to industry, government and gas station/convenience stores across the country.

TransMontaigne delivers fuel in 46 states, but focuses on the [image-nocss] West; Mansfield in 49 states, but focuses on the East.

"We have long admired TransMontaigne's ability to execute a nationwide fuel delivery service as well as their ability to resolve customers' most difficult operational and risk management challenges," said Michael Mansfield, CEO of Mansfield Oil Co. "These existing capabilities complement the nationwide supply and distribution footprint Mansfield has built over the past 50 years and will allow us to make continued progress with a fast growing part of our business—servicing national accounts in the commercial and industrial sector."

Randy Larson, CEO of Denver-based TransMontaigne, said, "We worked very hard to find a strategic partner who could support and expand on the foundation of supply-chain services and fuel supply solutions we had developed for our SMS Business customers. Mansfield's unique combination of value-added solutions and national fuel supply capabilities ensure that our SMS Business will continue to receive the highest levels of fuel supply and logistics support available in the market today."

Mansfield's newly acquired commercial and industrial customer base includes some of the largest companies in the waste, food distribution, trucking and package delivery industries. "These customers face complicated challenges in today's volatile fuel market and require a nationwide, comprehensive solution to their fuel supply and site management needs," said J. Alexander, president and COO for Mansfield Oil.

Todd Bruck, director of procurement and supply chain management for transportation services at Allied Waste, is one of the customers affected by the acquisition. He said, "This deal creates a win-win for us by combining the capabilities of our largest fuel supplier with those of our most innovative and services oriented supplier. The Mansfield program allows Allied Waste to continue the rapid evolution of its operating divisions' fueling programs across the country."

Mansfield is opening a Denver office, retaining the current TransMontaigne SMS Business team and expanding the operation with additional resources from its Gainesville, Ga., corporate office. This new Denver group will serve as the customer service center for the existing TransMontaigne SMS Business customers as well as an operations base for Mansfield's western U.S. growth initiatives.

Mansfield, through its large network of supply points, can offer supply options for retailers that want to use a private-label fuel brand, it said on its website. It can assist in the development of the private-label brand standards, images, design concepts and other support programs. Further, it supplies petroleum products available from independent and major refiners. Mansfield also offers a proprietary private-label brand known as Solo, supported by a competitive credit card program, point-of-purchase materials, buyer programs, uniform program and in-store marketing specialists.

Mansfield also maintains branding relationships with many major brands of fuel, including BP, CITGO, Chevron, ConocoPhillips, Crown, Marathon and Texaco. Depending on needs, location, facility and other factors, it can offer a major brand marketing program. All branded programs include image, advertising, point-of-purchase materials, uniforms, incentives, credit cards and in-store marketing specialists.