TONAWANDA, N.Y. -- Prime Lube Inc., one of the largest distributors of lubricants and anti-freeze in the Mid-Atlantic, announced today that it has added NOCO Distribution LLC to its list of distributors for its BlueSky Diesel Exhaust Fluid (DEF). NOCO is now distributing BlueSky throughout all of New York, Vermont and New Hampshire, as well as roughly half of Ontario, including the Toronto and Ottawa metropolitan areas.
NOCO Distribution is a subsidiary of NOCO Inc., a family-owned and operated energy company. Through its partnership with Prime Lube, NOCO Distribution will [image-nocss] provide its on- and off-highway fleet customers with BlueSky DEF, as well as offer BlueSky to commercial and passenger vehicle customers through its more than 30 NOCO Express convenience stores throughout western New York.
"As a fellow ExxonMobil distributor, we've had an ongoing relationship with Prime Lube for nearly seven years. When it came time for us to add DEF to our product line, they were the natural choice," said Fred Giese, general manager at NOCO Distribution. "Because they're a local manufacturer in close proximity to our warehouse in Kingston, N.Y., this is a major cost savings for us, and the fact that they can supply all of the tanks, pumps and other equipment plus be close at hand for maintenance and repairs if needed, is a value-added benefit."
All diesel-powered passenger and commercial vehicles produced after January 1, 2010, are required to meet new, lower nitrous oxide emission standards set forth by the U.S. Environmental Protection Agency (EPA). DEF, in conjunction with selective catalytic reduction (SCR) technology, is the most effective and safest means by which commercial and private owner/operators can meet the required mandate, according to Prime Lube. DEF is also mandated in Canada.
Prime Lube will roll out the BlueSky brand to NOCO customers this week starting with two training seminars for the NOCO sales team in Syracuse and Toronto.
"Our local manufacturing and full-service capability is a major plus for fleet service providers in the Mid-Atlantic," said Prime Lube COO Robert Arbasetti. "As the demand for DEF grows, our distribution partners like NOCO will be well-positioned to provide an affordable solution to help their customers meet the requirement, enhance their sustainability practices and improve fuel economy."
Prime Lube's BlueSky DEF is ISO and API approved to help neutralize the nitrous oxide emissions generated through diesel exhaust. In its most basic form, DEF is a blend of urea (derived from natural gas) and de-ionized water that combine to form ammonia, which turns nitrous oxide emissions into harmless water vapor and elemental nitrogen. It can even improve fuel economy up to 5%.
Carteret, N.J.-based Prime Lube is one of the largest distributors of Chevron and ExxonMobil, Castrol products in the United States and also supplies its own private-label brand, Prime Plus, in the New Jersey, southern New York and New York City, eastern Pennsylvania and southern Connecticut markets.
Tonawanda, N.Y.-based NOCO Energy Corp. owns and operates a diverse group of businesses primarily focused on the sale and distribution of energy and petroleum products. It distributes a full line of commercial fuels, industrial lubricants, bioproducts, home energy fuel and heating and cooling systems. The company also operates more than 30 NOCO Express gas stations and c-stores.
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