ORLANDO, Fla. -- Perfect Petroleum has signed on with VP Racing Fuel’s retail branding program. Based in Orlando, Fla., Perfect Petroleum services more than 250 retail locations including gas stations and convenience stores and is positioned to greatly enhance VP’s expansion efforts in Florida and the southeastern United States.
“We looked carefully at VP’s program and found much to like,” said Bryan Chamberlain, director of business development for Perfect Petroleum. “VP has an attractive image and has targeted millennials, which are the future of this business. We believe that the image complements our current offerings and the company’s expansion footprint aligns nicely with our key marketing areas.”
Another important factor according to Chamberlain are the new revenue streams available from VP-branded products such as VP Small Engine Fuels, Madditive performance chemicals, five-gallon plastic Sportsman’s Containers and VP apparel.
“Perfect Petroleum is an important addition to our roster of partners, and we’re very pleased to have them on our team,” said Alan Cerwick, president of VP Racing Fuels. “The folks at Perfect were quick to grasp the benefits of VP’s branding program, not the least of which is VP’s appeal to a younger demographic through our reputation for racing and performance along with our edgy marketing programs. We look forward to working with Perfect Petroleum to expand our program throughout Florida and the Southeast.”
Based in San Antonio, VP has fueled champions in every form of motorsport on land, sea and air since 1975. VP is the official racing fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
Gas stations and convenience stores that join VP's retail branding program also distribute VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for two-cycle and four-cycle outdoor power equipment; VP Madditive performance chemicals; VP PowerWash and more. VP also markets VP PowerMaster hobby fuels for radio-controlled (R/C) racing.
Founded in 2004, Perfect Petroleum has grown from owning and operating seven of its own convenience stores to servicing more than 250 retail locations across Florida, Georgia, Alabama, North Carolina, Pennsylvania, Massachusetts, Tennessee, Kansas and Oklahoma. In addition to petroleum distribution, Perfect Petroleum offers assistance with new-site development and equipment purchases as well as financing solutions for storage tank purchases, installation and upgrades and purchase of fuel supply.
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