Sandri Energy Teams Up With VP Racing Fuels
Distributor will use brand for new wholesale supply locations
GREENFIELD, Mass. -- Sandri Energy has become the newest retail branding partner of VP Racing Fuels. With operations in Massachusetts, New Hampshire, Vermont, New York, Connecticut and Rhode Island, Sandri is expected to accelerate the expansion of the VP Racing Fuels brand in the Northeast.
While Sandri currently supports 115 gas stations, it plans to leverage the VP Racing Fuels brand as it seeks to expand its business through the acquisition of wholesale supply at new gas stations.
“VP’s program offers significant benefits to station owners, in effect offering the benefits of a major brand without the cost,” said Tyler Van Epps, director of motor fuels for Sandri Energy. “First, you get a clean, professional, known brand with the flexibility of purchasing unbranded gas. Second, VP’s ancillary products offer new revenue streams not available anywhere else. Third, we anticipate significant savings from VP’s low credit card network and processing fees. On top of all that, the backend support VP provides for station openings and other activities is a real bonus.”
He continued, “The revenue potential from the wide variety of VP-branded products is substantial. From VP’s race fuels to VP Madditive performance chemicals and VP Small Engine Fuels for outdoor power equipment, these stations will become a destination for everyone from performance enthusiasts with a street rod to anyone with a lawnmower or weed whacker. We have stations near drag strips, dirt tracks and other race facilities that will be natural outlets for five-gallon pails of VP’s off-road race fuel blends, although a nice aspect of VP’s program is its flexibility, which allows the product mix to vary according to the demographics in a station’s area.”
Alan Cerwick, President of VP Racing Fuels, said, “We’re thrilled to bring Sandri on board as a retail branding partner and appreciate the ‘energy’ they’ll bring to VP’s program. They clearly understand the changes under way in our industry and the solutions VP brings to the table to stay ahead of them. We look forward to growing together in the Northeast.”
Based in San Antonio, VP has fueled champions in every form of motorsport on land, sea and air since 1975. VP is the official racing fuel of Tudor United SportsCar Championship, AMA Supercross, TORC: The Off Road Championship, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
Gas stations and convenience stores that join VP's retail branding program also distribute VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for two-cycle and four-cycle outdoor power equipment; VP Madditive performance chemicals; VP PowerWash and more. VP also markets VP PowerMaster hobby fuels for radio-controlled (R/C) racing.
Greenfield, Mass.-based Sandri is a third-generation, family-owned and -operated business offering a full array of energy-related products and services throughout the Northeast.