HOUSTON -- Shell is launching its new Shell Nitrogen Enriched Gasolines to address the increasing need for engine protection. It said that with advanced engine technologies coming to the market and with consumers holding on to their existing vehicles longer, it is becoming increasingly important for consumers to protect their vehicles.
The new formulation from Shell delivers 20% more active cleaning agents than before, designed to protect the engine's intake valves and fuel injectors from performance-robbing deposits, it said.
The new Shell Nitrogen Enriched Cleaning System is designed to maintain thermal stability and work under extremely hot engine temperatures, actively protecting the engine, the company added.
"Whether it's a new car with an advanced engine technology or an older one that is needed for continued use over the long haul, today's drivers need protection from engine gunk," said Dan Little, North America fuels marketing manager for Shell Oil Products US. "Knowing this, Shell set out with our research teams and with input from leading automakers and other stakeholders to design a formulation to meet the needs of today's consumer and protect critical engine parts, no matter what they drive."
Shell also said that it recognizes that consumers are concerned with rising prices at the pump and want the most value for their money. Since 2009, Shell has been teaming up with many of the nation's leading grocers to make it easier for consumers to save on its fuels by redeeming their grocery loyalty card rewards at the pump. Shell now has alliances with leading grocers in more than 130 markets coast-to-coast, it said. All they need to do is make qualifying purchases at participating grocery stores by using their existing loyalty rewards card and they earn rewards that can be redeemed at participating Shell stations.
Also, credit cards, such as the Shell Drive for Five Card, allow cardholders the opportunity to save five cents per gallon on all three grades of the new Shell Nitrogen Enriched Gasolines as well as Shell Diesel. The Shell $aver Card is another option that links directly to the cardholder's checking account, providing a hassle free way to save at the pump without incurring fees.
Houston-based Shell Oil Products US, a subsidiary of Shell Oil Co., is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gas stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern United States are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining Inc. Shell Oil is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies.
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