Fuels

Shift to Thrift'

Shell launches fall 5-cent promo connected to $aver Card
HOUSTON -- As consumers have looked for ways to manage their budgets more efficiently in the past year, debit card usage has risen in popularity. To fill this need, Shell introduced the Shell $aver Card, a noncredit payment product that acts like a debit card, in January of this year. It provides consumers with a convenient and secure way to pay for purchases as well as earnings on fuel pumped at Shell-branded stations. Starting September 28, Shell is bringing back its five-cents-per gallon discount for all Shell gasoline and diesel purchases with the Shell Saver Card through December 31 [image-nocss] for all new and existing cardholders.

"When it comes to saving on everyday purchases, we see consumers making a 'shift to thrift' while looking for ways to get the most out of their methods of payment," said Mark Theobald, U.S. consumer cards for Shell Oil Products US. "The Shell Saver Card offers more than just earnings, it also has an added layer of security for those who are gravitating more towards these types of payment products."

Through Telecheck and the use of personal PIN numbers, the Shell Saver Card offers safety mechanisms that enhance consumer security. Also, since the Shell Saver Card directly links to a checking account, there is no impact to consumer credit scores, nor are there any application or annual fees. Additionally, it makes organizing personal budgets easier by making all gasoline purchases on one card that also offers earnings every time it is used to buy fuel.

According to a recent ACI Study, 18% of consumers have been victims of credit-card or debit-card fraud in the past five years. With increasing card usage, signature-based fraudulent activity can be a consumer concern. To combat this type of identity theft, the Shell Saver Card was designed to only be used with PIN-based transactions, so if the card is lost or stolen, no one can use it without the owner's private PIN.

While Shell Saver Card earnings apply only to gasoline and diesel purchases, the card can be used for any purchases at Shell-branded stations except lottery tickets. Consumers who apply for the Shell Saver Card must have an active checking account in good standing to qualify. After the Dec. 31, 2009 promotion end date, cardholders will continue to enjoy everyday earnings of two cents per gallon with their Shell Saver Card. Consumers may go online to apply or pick up an inactive card at a Shell-branded station and start the online application process at www.shellsavercard.com.

Shell Oil Products US, a subsidiary of Shell Oil Co., is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the western United States. Shell Oil is an affiliate of the Shell Group. Motiva Enterprises LLC refines and markets branded products through approximately 8,100 Shell-branded stations in the eastern and southern United States. Shell Oil is a 50% owner of Motiva, along with Saudi Refining Inc.

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