In addition to being named the 2011 Harris Poll EquiTrend Retail Gasoline Brand of the Year, Speedway was ranked highest in specific categories such as quality and trust, it said.
After an official presentation of the 2011 Harris Poll [image-nocss] EquiTrend Retail Gasoline Brand of the Year trophy on May 17 at Speedway's Enon, Ohio, headquarters, the company plans an extensive companywide celebration during the coming months to recognize the continuing efforts of Speedway employees at every level, it said. During July, TV commercials will air featuring company employees thanking customers for the award.
"Speedway is honored to once again be named the highest ranked gasoline brand," said Tony Kenney, president of Speedway LLC. "This award truly belongs to the 17,000 Speedway employees throughout our company, who constantly strive to be the very best in the business."
The EquiTrend study evaluates measures including Equity, consumer connection, commitment, brand behavior, brand advocacy and trust. The keystone to the program is equity, which provides an understanding of a brand's overall strength and is determined by a calculation of familiarity, quality and purchase consideration.
This year's EquiTrend study was conducted online among 25,099 U.S. consumers ages 15 and over between January 11 and 27, 2011. It asked participants to rate a total of 1,273 brands across more than 50 categories. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age sex, education, race/ethnicity, region and income, and data from respondents ages 18 and over were also weighted for their propensity to be online.
Speedway LLC, headquartered in Enon, Ohio, is the nation's fourth largest company-owned and -operated convenience store chain with approximately 1,350 stores located in seven states in the Midwest. Speedway is a wholly owned subsidiary of Marathon Oil Corp.
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