Suncor to Sell Shell Fuel in Colorado
Announces new branded marketing deal in Centennial State
DENVER -- Suncor Energy (U.S.A.) Inc. said yesterday that it has signed a branded marketing agreement with Shell Oil Products US. The agreement will allow Suncor and its network of branded marketers to sell Shell-branded fuel in Colorado. Currently, Suncor has an agreement to market and sell fuel under the Phillips 66 brand in Colorado through July 2013. During the transition and through the end of the Phillips 66 agreement, Suncor will be marketing and selling Phillips 66 and Shell-branded fuel.
"Suncor views our branded sales channel as key to our success in Colorado," [image-nocss] said Steve Douglas, vice president of supply and marketing. "This agreement positions Suncor well to continue to provide quality fuels to our marketers and consumers under the Shell brand."
He added, "Signing our agreement with Shell now gives Suncor ample time to transition our network of branded marketers to the Shell brand offering."
Suncor Energy U.S.A. owns 44 Phillips 66-branded retail locations throughout Colorado and supplies fuel to another 140 Phillips 66 sites through its branded marketer network.
In late March, parent company Suncor Energy Inc. announced an agreement to acquire Calgary, Alberta-based Petro-Canada. Upon completion of the $19.12 billion (Canadian; $15.5 billion U.S.) transaction, the combined entity will operate corporately and trade under the Suncor name, while maintaining the brand presence and customer loyalty of Petro-Canada, which operates a network of approximately 1,500 retail and wholesale outlets across Canada. (Click here for previous CSP Daily News coverage. Also click here.)
Suncor Energy U.S.A. is a wholly owned subsidiary of Suncor Energy, an integrated energy company also based in Calgary. Suncor Energy U.S.A.'s business includes refining operations and retail sales in Colorado under the Shell and Phillips 66 brands and pipeline operations in Colorado and Wyoming.