"The fuelperks! program affords our customers tremendous value and helps stretch their paychecks just a little further during these difficult economic times," said Mary Kellmanson, Winn-Dixie's group vice president of marketing. "Current [image-nocss] Winn-Dixie Customer Reward Card holders in the Jacksonville area should visit their neighborhood Winn-Dixie to convert to the newly redesigned card to enroll in fuelperks!"
As part of the program, which launched yesterday, the Winn-Dixie Customer Reward Card (CRC) has been redesigned to include a magnetic strip on the back, similar to a debit or credit card. For every $50 in qualified purchases that customers make using their new CRC at Winn-Dixie, he or she will receive a 5-cent-per-gallon fuel discount redeemable at any one of 67 participating stations.
Additionally, fuelperks! Rewards are stackablethe more the customer spends, the more he or she earns. For example, if a customer spends $100, he or she earn 10 cents per gallon; if he or she spends $150, he or she earn 15 cents per gallon, etc.
Customers receive pertinent fuelperks! information instantly on the bottom of their sales receipts, including "fuelperks! Rewards earned for this shopping trip," "total fuelperks! Rewards earned to date," "expiration dates of fuelperks! Rewards earned" and "fuelperks! Rewards balance."
Customers can view their fuelperks! Rewards account balances at any time by visiting http://www.winn-dixie.com/fuelperks.
"Last year, our customers on the First Coast saved over $120 million by using their [CRC]," said Kellmanson. "Add in the potential savings in gasoline purchases by customers at the 51 Jacksonville area Winn-Dixie stores and that figure could exceed $133 million next year, demonstrating the value of the new Customer Reward Card."
Dan Little, Shell North America fuels marketing manager, said, "We are excited to launch the fuelperks! Program and price rollback functionality at all the participating Shell-branded stations across Jacksonville. With 51 Winn-Dixie stores in Jacksonville and 64 conveniently located participating Shell-branded stations, it's never been easier for consumers to save on Shell Nitrogen Enriched gasolines, including the premium gasoline, Shell V-Power."
The CRC saves shoppers money with each purchase. CRC holders get instant discounts on hundreds of specially marked items throughout the store. And shoppers can still use manufacturers' coupons. Items are highlighted in Winn-Dixie's weekly circular and marked with special signs in the store. When customers present their CRC to the cashier, the discount will automatically be deducted.
CRC cardholders automatically participate in special programs and promotions not available to non-cardholders.
Winn-Dixie stores involved with the new CRC and fuelperks! program are located in Baker, Bradford, Clay, Columbia, Duval, Nassau, Putnam and St. Johns counties in Florida and in Camden and Glynn counties in Georgia. Participating gas stations in northern Florida and southern Georgia include Shell, Sunoco and CITGO.
Excentus is the provider of the fuelperks! rewards program, a retail marketing coalition in the United States using fuel as the consumer reward. Headquartered in Irving, Texas, Excentus is a privately held company with more than 150 customers in the United States and Canada.
Houston-based Shell Oil Products US, a subsidiary of Shell Oil Co., is a leader in the refining, transportation and marketing of fuels and has a network of more than 6,100 branded stations in the western United States. Shell Oil is a 50% owner of Motiva Enterprises LLC, along with Saudi Refining Inc. Motiva refines and markets branded products through more than 8,300 branded stations in the eastern and southern United States. Shell Oil is an affiliate of the Shell Group and Royal Dutch Shell.
Winn-Dixie Stores is one of the nation's largest food retailers. Founded in 1925, the company is headquartered in Jacksonville, Fla. The company currently operates 515 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi.
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