MASSILLON, Ohio -- Campbell Oil’s BellStores Inc. has chosen PriceAdvantage software to streamline and automate it store-specific fuel pricing strategies at the company’s 55 convenience stores located throughout Ohio.
BellStores selected the fuel price management software company based on the software’s ability to allow BellStores fuel analysts to directly drive fuel price changes based on knowledge of the market and BellStores corporate strategies. By establishing pre-defined store-specific strategies, BellStores will be able to streamline and automate price changes to its point-of-sale (POS) systems, pumps and price signs--allowing the fuel retailer to execute faster, more informed price changes.
“BellStores has a long history of providing quality fuel at fair, honest prices,” said Chip Stadjuhar, president and CEO of PriceAdvantage’s parent company, Skyline Products. “PriceAdvantage will enable the BellStores team to support their corporate mission by allowing them to respond more quickly to market changes to ensure they offer competitive fuel prices without sacrificing margins.”
BellStores also selected the PriceAdvantage software-as-a-service (SaaS) solution to leverage the benefits of a cloud service model including the low upfront cost, ease of implementation, and the maintenance and infrastructure cost benefits. The PriceAdvantage pre-built integrations with VeriFone POS and Factor backoffice systems allow the chain to be up-and-running quickly.
“To remain competitive, we realized that we needed to replace the time-consuming manual processes of collecting competitive data and communicating new prices,” said Doug Combs, vice president at BellStores. “PriceAdvantage will help us streamline and automate competitive surveys and posting new prices. And the fact that I can do this from my phone or tablet is really exciting.”
PriceAdvantage creates highly configurable solution to allow fuel marketers to execute their fuel pricing strategies faster and more accurately by reducing manual processes and human errors. PriceAdvantage enables customers to make rapid, informed fuel pricing decisions based on their specific business rules, automatically post new prices to their POS systems, fuel pumps and price signs and then receive price change confirmation in minutes. PriceAdvantage is focused on fuel pricing software and is a division of privately held Skyline Products, Colorado Springs, Colo., which produces software solutions and thousands of electronic price and transportation signs annually.
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